Dave is an award-winning professor, author, and hospitality legend, and he's the recipient of the 2023 Revenue Optimization Educator of the Year award from The Hospitality Sales & Marketing Association International (HSMAI). We talk about what NOT to do in a downturn, whether promotions actually work, the reality around loyalty programs, and advice he gives soon-to-be graduates.
Dave is an award-winning professor, author, and hospitality legend, and he's the recipient of the 2023 Revenue Optimization Educator of the Year award from The Hospitality Sales & Marketing Association International (HSMAI). We talk about what NOT to do in a downturn, whether promotions actually work, the reality around loyalty programs, and advice he gives soon-to-be graduates.